Content production has become a key component of marketing strategy for both firms and people in the constantly changing digital world. However, it may be time- and resource-intensive to continuously create new content for a variety of platforms. The art of repurposing material, which involves changing, adapting, and reusing existing information across many platforms, holds the key to finding the answer. This method not only saves time and work, but it also broadens the audience for your message. We’ll look at some useful advice for successfully reusing content across several platforms in this article.
Understand Your Audience and Platforms
Before repurposing content, it’s crucial to have a clear understanding of your target audience and the platforms they frequent. Different platforms have unique audiences and content requirements, so you need to tailor your content accordingly. For example, while Twitter demands concise and engaging posts, LinkedIn favors more professional and informative content. Understanding these nuances will help you adapt your content effectively and engage with each platform’s specific audience.
Identify Evergreen Content
Evergreen content refers to pieces that remain relevant and valuable over an extended period. Identify your evergreen content, such as informative guides, how-to articles, or in-depth tutorials, and consider repurposing them across various platforms. Since evergreen content doesn’t lose relevance, you can continue to share it with new audiences and provide consistent value.
Transform Blog Posts into Social Media Snippets
Blog posts can serve as a goldmine for repurposing content. Break down longer articles into bite-sized snippets, tips, or quotes that are perfect for sharing on social media platforms like Twitter, Facebook, and Instagram. Use eye-catching visuals to accompany these snippets, increasing the chances of engagement and resharing.
Convert Videos into Different Formats
Video content is a powerful medium, but not everyone consumes content in the same way. Repurpose your video content into different formats to cater to a broader audience. For instance, you can extract key points from a webinar or interview and turn them into blog posts or infographics. Alternatively, create short video clips from longer videos for platforms like TikTok or Instagram Reels to capitalize on the popularity of short-form video content.
Craft Visual Infographics
Infographics are visually appealing and highly shareable content pieces. Convert statistics, research findings, or step-by-step guides into informative infographics. Tools like Canva or Piktochart make it easy to create professional-looking infographics even if you’re not a graphic designer. Infographics can be shared on social media, included in blog posts, or even used in email newsletters.
Create Podcast Episodes
If you have written content that performs well, consider turning it into a podcast episode. This format allows you to engage with audiences on-the-go and attract new listeners who prefer audio content. Read through your blog posts or articles, and rephrase the content to make it more conversational for the podcast format.
Host Webinars or Live Sessions
Take advantage of your existing content to host webinars or live sessions. Use presentations or blog posts as a foundation for these interactive sessions, where you can delve deeper into the topic and answer questions from your audience in real-time. Record these sessions and repurpose them as on-demand webinars for further reach.
Create Slide Decks from Long-form Content
Long-form content, such as comprehensive guides or whitepapers, can be repurposed into visually engaging slide decks. Platforms like SlideShare allow you to share these presentations with a wider audience. Condense the main points, add relevant images or charts, and ensure the slides flow logically. This approach not only gives your content a fresh appeal but also allows you to tap into a different audience on the platform.
Compile Newsletter Archives into E-books
If you run a regular newsletter, you have a treasure trove of valuable content at your disposal. Consider compiling your best-performing newsletters or a series of related ones into an e-book. By organizing and repurposing the content, you provide a more extensive resource for your audience, making it easier for them to access valuable information in a convenient format.
Turn Quotable Content into Visual Quotes
Identify powerful quotes, insights, or statistics from your existing content and transform them into visually appealing graphics. Share these visual quotes on platforms like Instagram, Pinterest, or Twitter. Visual quotes tend to garner more attention and shares, amplifying the reach of your message and driving more traffic back to your original content.
Host Twitter Chats Based on Blog Content
Engage your Twitter audience by hosting Twitter chats centered around your blog posts or other content pieces. Announce the chat in advance and encourage participants to read the blog post before joining the conversation. Use relevant hashtags to increase visibility, and keep the discussion lively and informative. Twitter chats not only promote your content but also allow you to build relationships with your followers.
Utilize User-Generated Content
Encourage your audience to share their experiences or stories related to your brand or content topic. User-generated content (UGC) is an excellent resource for repurposing across various platforms. It provides social proof and strengthens the connection between your brand and your audience. Share UGC on your social media channels, website, or incorporate it into your content to add authenticity and credibility.
Develop Tutorials and How-to Guides
Repurpose your content into step-by-step tutorials or how-to guides. Video tutorials, blog posts, or infographics can teach your audience valuable skills or demonstrate the use of your products/services. These guides not only offer educational value but also showcase your expertise, positioning you as a thought leader in your industry.
Convert Blog Series into Email Courses
If you’ve created a series of blog posts on a specific topic, consider converting them into an email course. Reformat and expand the content, dividing it into manageable lessons delivered through an email sequence. Email courses can be an effective lead magnet, nurturing your subscribers and guiding them through a series of valuable insights.
Repurposing content across different platforms is a strategic approach that enables you to maximize the impact of your content and engage with a broader audience. By understanding your audience, identifying evergreen content, and utilizing various formats, you can extend the lifespan of your content, save time on content creation, and achieve better results in your overall marketing efforts. Embrace the versatility of repurposing, and watch your content resonate across diverse platforms, leaving a lasting impression on your audience.
